The Internet has brought many unique benefits to marketing including low costs in distributing information and media en mass to a world wide audience most notably with the relationship of web sites and search engines.

No waiting for the "next issue" to be published: You can be 'Online' in hours/days instead of weeks or months with newspapers and yellow pages.

E-Marketing techniques:

SMS, Bulk E-Mails, Search engine, Social Websites, Advertising on websitesetc.